2014-04-30 14:43:27 来源： 浏览： 次
The job search isn't what it used to be. So if you're using old methods to try to score your dream position, you may be left standing at the corporate gates.
Love it or hate it, social media has become a mainstay in the employment game. Recruiters check it for leads and human resources directors screen candidates based on it and hiring managers use it to do their due diligence before choosing whom to interview. In some ways, your online profile has become as important as your resume.
To ensure your best shot at landing an interview in the digital age, consider this advice based on a poll of both career and social media experts.
1. Craft an Identity
Social media can be used to create an identity and allow the user to show off a particular expertise. For example, using a certain hashtag or becoming recognized as an expert on Klout, Quora or Linkedin Groups can increase the appeal of a job candidate. Most employers do online searches on candidates before extending an interview or job offer. If the results come back showing their deep knowledge or interest in areas related to the organization, the likelihood of getting a call will be much greater.
2. Engage With Companies
The key for job seekers is to do their research and seek out prospective employers who are leveraging social media to spread their employment brand. With a little bit of research and curiosity, job seekers can put themselves in front of these innovative organizations.
3. Look for Side Doors
Look for social media side doors to access. Does the CEO have a blog? Does the VP of Marketing tweet? Get on his or her radar by leaving interesting comments and providing the ego.
4. Create the Right Footprint
We live in a world where we are 1 to 2 degrees away from the ultimate contact. Instead of posting about what happened on TV or a party, create a social media footprint that makes you look good. Highlight your work online and share it with potential employers. Offer to solve a problem or to help them figure something out. People notice when you are putting yourself out there and getting things done.
5. Don't Blow It
Attracting an employer's attention with social media is a smart move because employers want to hire people that already love their company. The caveat to this is that social media can be a slippery slope when the lines between one's professional and personal brand become blurry. Don't slip up by becoming lazy or too casual with your social media content. After all, your future boss may be reading what you type.